Branding

Vantage Group briefed us to originate an identity to promote their surveillance and intelligence services to the corporate and private security market. We had to ensure that the identity encapsulated the brand values of Englishness and experience and expertise via the British armed forces. The result for the core branding was a classical interpretation of military insignia using the 'V' and oval.

The palette was kept simple in just black and white, but special attention was paid to printing on premium paper stocks sand special finishes.

The website uses imagery of predatory animals known for their observational skills to illustrate the type of services offered. Combined with powerful targeted search engine optimisation, the business has gone from strength to strength since launching

Vantage Group Ltd were looking to develop a corporate identity that reflected the high end services that we provide. After interviewing endless designers, we settled on Neujuice because they seemed the only ones who fully understood the brief and had the experience to deliver the package we required.

From start to finish, Nick and the rest of the team excelled in both creativity and flexibility- the corporate identity and associated stationery have drawn praise from both clients and business contemporaries alike - for "first impression impact", Neujuice have given us the tools necessary to do the job. Indeed, we were so impressed with the results, that we commissioned them design the website as well.

Once again, the results speak for themselves and the response from clients has been fantastic. Looking towards the future, we are already looking at brochures and additional marketing strategies - needless to say, Neujuice will be at the centre of any future design and marketing concepts.”

Jay Wills
Director
Vantage Group