02/09 The
value of Design in UK business - Design Council
The Design Council have published some fascinating
facts about
the relationship between UK business and design.
Here are a
few headlines.
Every £100 a design alert business
spends on design increases
turnover by £225.
In businesses where design
is integral to operations, over three
quarters say they’ve increased their competitiveness
and turnover
through design. Similarly, four out of five (79%)
businesses that
believe design is integral to their business think
that design’s
importance to competitiveness has risen over the
past decade.
Businesses that see design as integral
don’t
need to compete on price as much as others.
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