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Auto Trader

Supporting Fuel Integrated to design and produce an event identity and exclusive invitation for the Auto Trader Website Usability Awards

The Auto Trader Click Awards celebrate excellence in automotive website usability. The judging criteria for the awards was based on the quality of service online, design, clear and intuitive navigation, search tools and research information for consumers.

We worked together with Fuel Integrated to develop the event’s core identity using imagery of parked cars to create the shape of an arrow. Supporting materials included design and production for the event invitation, letterhead and large format print. We created an extra special finish by using foil blocking on all printed items bring the event identity to life.